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The Power Of Political Posts for Persuasion on Social Media

31/10/2017

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The image above is a summary for a campaign I ran on Facebook recently. I had just set up a Facebook page for the website and when I posted for the first few times I received a notification basically asking me if I would like to “boost” my post.

In this sense, boosting applies to paying for my post to appear on people’s walls on Facebook, so as they scroll down it will appear. As an introductory offer, they “give” you 30 Euros worth of free advertising to get started. I did avail of this offer and for 5 euros I was able to appear on 1,050 Walls and 200 people read the article (or at least clicked on the link).

I was able to narrow this down to 18-65 year-old males in UK, US, Hong Kong or Singapore who have explicitly labelled “Politics” as one of their interests on their profile. There were further options to specify available which even allow further focus.

Fake news is a topic that is consistently discussed in political forums. It has gained traction since the election of Donald Trump as US President. It has been used to describe everything from news reports by CNN to alleged attempts by foreign governments to influence elections and public opinion in other countries. There are some excellent articles on this from the Guardian.

In recent times, Facebook have made announcement that they will crack down on media outlets who appear to promote fake news. However, there is still a lot of scope to spread opinions or articles that are very borderline and misleading.

When you consider the resources available to think tanks and potential agencies social media is still a hugely unregulated medium of information dissemination and good old-fashioned propaganda. For example, I just went through the motions of creating a campaign in California for people interested in “Politics”. For 10,000 Euros, you could reach 1,700,000 to 2,000,000 over the space of a week.

This is not a topic that will go away. While I am sure in time there will be ways to enhance greater regulation, for now governments and corporations more opportunity to influence elections and referendums than ever before in a legal manner….
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Brexit Negotiations so far feel like the Phoney War

27/10/2017

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So far, we have discovered very little about what the United Kingdom’s future relationship will look like with the European Union post Brexit. The formal declaration that the UK would be leaving occurred on the 29 March 2017 with the United Kingdom serving the withdrawal notice under Article 50 of the Treaty on European Union.

The negotiations really started on the 19th June 2017 when the British Secretary of State for Exiting the European Union (catchy title!), David Davis, landed in Brussels to negotiate the exit terms with the European Union’s head negotiator, Michael Barnier.

The British Government’s position had been strongly weakened less than ten days before when Theresa May and her Conservative government lost their majority in the House of Commons. This was after they had voluntarily called the election to consolidate their majority. In hindsight, it was a poor decision though at the time most pundits believed It would deliver a larger majority. It didn’t and was possibly the worst prelude to negotiations May could have imagined.

Since then, there has been plenty of back and forth from London to Brussels. Talks are ongoing but seem to deliver very little in terms of concrete results, at least for the public. In fact, I think many people are already suffering from “Brexit fatigue”. Maybe it’s part of the Tory strategy, deliver so little and trickle news to the media so slowly that people eventually stop caring. Unfortunately for them, this won’t work as the media continues to focus on every announcement.

It doesn’t help that the Tories are currently undergoing an internecine leadership battle between those who want to either reverse Brexit or at the very least mitigate its impact and those who believe Brexit will be the greatest thing to happen to the UK since they found oil in the North Sea. This allows the British tabloids to continue their desire for the hardest possible Brexit through mouthpieces like Jacob Rees-Mogg or Nigel Farage.

We have seen some battle lines drawn on divorce payment, the role of the European Court of Justice in any (yet to be agreed) transition period. However, nothing is confirmed. Personally, I believe it will be very hard to the UK to make real, concrete progress until either Theresa May is deposed and a new leader who openly represents one of the afore mentioned factions emerges or, even more dramatically, a General Election is called and Labour emerge, championing a soft Brexit.

Somehow the European Union has claimed enough progress has been made to move to the second stage of the negotiations in December. The Phoney War lasted eight months between the UK’s declaration of war on Germany in September 1939 and Germany’s first offensive on the Low Countries on the 10 May 1940. December will mark approximately eight months of the Brexit talks.

As each day passes with little progress and updates I think it is more likely that the EU negotiators will start the genuine war and publicly deliver some hard truths to the British Government. This is no not really in anyone’s interests (I haven’t even touched upon Ireland in this article though I have speculated on how the internal Tory struggle is dangerous before here).

The problem for the British is that while they bicker and postulate that any bad deal will hurt the remaining 27 EU nations more, the European Union is going about its business in a discreet and diligent manner. They have started to send out signals that they are losing patience with David Davis and co. but I still think they are yet to use any of the weapons at their disposal. Davis publicly calling his European counterparts the “enemy” gives them further justification for harsher measures. The phoney war is going to soon end and I believe it will be the European side who fire the first bullet. This bullet may even be the coup de grâce for May’s shambolic reign as Prime Minister.
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A sign China isn’t here to compete, it’s here to take over…

13/10/2017

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There is speculation from a few news sources that China will “compel” Saudi Arabia to pay for oil in Yuan. This would change the face of the global economy and could potentially be looked back on in years to come as one of the first examples of Beijing emerging as the lynchpin of the global economy.

Currently the global oil industry is run through dollars. If you want to buy oil from an OPEC (Organization of the Petroleum Exporting Countries) member you pay in dollars. This has been the case since the agreements of the early 1970s. It gives the US a lot of influence and leads to many oil-exporting nations currently pegging their currency to the dollar (Saudi Arabia and the United Arab Emirates are two examples).

This has been a strategic objective for China for many years now. As their percentage of global demand grows, and exceeds that of the US, they are increasingly dissatisfied with having to manage their outgoing in dollars. I think a number of factors have convinced them that now is the time to up the ante on this bid.

The US has hugely expanded its oil production over the last ten years. In 2006, according to the BP Oil Review 2016, the US was producing 6.8 million barrels of oil daily. By 2016 this figure was 12.4 million. China wants the clout that comes with being the world’s largest oil importer. The US production looks set to continue to rise as Trump is a big advocate in deregulation, which should lead to increased production from fracking.

Trump’s presidency is a factor in other ways as well. His scatter gun approach to diplomacy, and his lack of focus and clear strategic aims have not gone unnoticed in Beijing. A key doctrine of Obama’s foreign policy was a pivot away from the Middle East to Asia Pacific. This hasn’t been fully executed and I think China believes it is possible to increase its influence in the Middle East (commercially for now) while defending its own interests in the Pacific.

There have been other moves afoot recently which seem to indicate that a lot of talks and jockeying for position is happening in global diplomacy behind the scenes. King Salman of Saudi Arabia visited Moscow last week. Must of the global press fixated on the malfunction of his solid gold elevator as he descended from his plane. However, a Saudi King visiting Russia was almost unbelievable until recently.

Russia and Saudi Arabia have been on opposing sides of almost every conflict over the last thirty years, the most recent example of which is the Syrian War. Saudi Arabia now looks to be carving a new niche in the world, under the indirect leadership of the Crown Prince Mohammad bin Salman. It evidently sees good relations with China as the future cornerstone of this policy.

China has prudently decided to test this non- dollar trading with a key ally initially, Russia. Last Monday, China established its first payment versus payment system for Chinese Yuan and Russian Rouble transactions. This is an early test for further PVP systems with key trading partners on its Belt and Road Initiative.

Moving the global oil economy to Yuan will not be a simple task. The US will not take this lightly and may see it as an act of economic war. There is already a lot of tension simmering between the US and China over claims of “unfair trade practice” by the Chinese. I genuinely believe China has allowed the US/North Korea spat to simmer to distract Trump from this issue.

Attempts to trade oil in Euros by other nations in the past have met with thinly veiled threats (Iran) and perhaps may even have been one of the causes of violent action (Libya).
 
Ultimately though, China is a completely different beast. The US will not be able to intimidate or threaten them into backing down if China believes now is the time to openly challenge US hegemony in such a direct way. The “if” here is crucial. China may continue to discreetly conduct trade agreements, projects and further PVP systems until their power is further consolidated.
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Currently, with the US being pulled in a hundred directions by an aimless President, China’s power relative to its great rival grows every day without having to do anything. China’s ascent has been built on a singular vision fuelled by trade agreements and discreet investment. They will not reveal their hand until they are certain their position and economic power is unassailable. They only thing certain is that China’s hegemony of the global economy is getting closer every day…
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Rajoy didn't blink. Machiavelli (and perhaps Franco) would be proud...

9/10/2017

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Sometimes I really have to force myself to acknowledge an astute or shrewd move from a politician or a political entity that I dislike. Unfortunately, like many Millennials on the left, I can become a little over indignant at people or groups who espouse opinions contrary to my own views. This is an occasional affair and there are probably a lot more occasions where I can’t see the intelligence behind a certain action because its motive or impact is simply abhorrent or odious to me. This is purely a reflection on my own blinkered views. I have a lot to learn and I realize this more and more every day.

The Spanish Government’s reaction to the Catalan Independence vote was a clear example of me failing to be objective in my analysis. I simply failed to spot the reasons behind Rajoy’s decision to come down hard on the separatists. I lamented the violent reaction over Twitter and smugly ascertained that Rajoy and the Spanish Government are so stupid, that they’ve lost Catalonia forever.  

Now that the dust has settled a little, it’s time to take stock. Catalonia is still a part of Spain today. The violent reaction of Spanish security forces was condemned across Europe by many separatist and socialist parties, however the silence from Europe’s governments was deafening. The EU itself was happy to call this an “situation in Spain”. There were no calls for a boycott of Spain, no real tangible downside for Rajoy and his government.

On the contrary, Rajoy will probably experience a boost in popularity from some regions. His approval rating was already exceptionally low. He was never going to get many more votes in Catalonia so why allow them to question the authority of the Spanish Government. A soft approach would have made him appear even weaker to the rest of Spain and potentially exposed a soft underbelly to be attacked by opposition or the other parties who prop up his tenure.

“Upon this a question arises: whether it be better to be loved than feared or feared than loved? One should wish to be both, but, because it is difficult to unite them in one person, it is much safer to be feared than loved.”

He was never going to be loved by the people of Catalonia so he could try and create some fear and show them the government meant business. Similarly, Rajoy is not loved by the people of Spain but coming down hard on the separatists was never going to really hinder his support from his mainly conservative base. He also correctly guessed that the EU and other major powers around the world would be too busy with their own issues to wade too deeply into the crisis.

I don’t agree or like what Rajoy did. To me it was an attack on democracy and freedom to vote. It was government legalized violence. However, I am not a Spanish constituent, my opinion doesn’t matter to him. Unfortunately, there is every chance that Catalonia won’t be able to move further with their Independence bid despite the Yes result (most Catalonians still poll for remaining in Spain - they simply stayed at home) and that Rajoy will increase his parties vote in the next election.
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I am not praising Rajoy or lauding his government's actions but understanding the motives of those we disagree with is crucial to challenging their narratives of events and creating compelling counter arguments. I never want to accept that violence can win but at the moment, in Catalonia’s case, it’s looking pretty bleak. Franco died peacefully in his bed at the ripe, old age of 82, I doubt he disapproves of Spain’s actions last week…
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Leo Varadkar needs to stand up to the Franco-German axis for Ireland and the small nations of the European Union

4/10/2017

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*First appeared here on Slugger O' Toole

Since it became clear that Angela Merkel would be re-elected as German Chancellor, there has been a re-focused approach to tax harmonisation within the European Union, driven mostly by Emmanuel Macron's France, along with Germany. This has been covered by numerous media outlets and there is little I can add to the conversation. The argument is that France and Germany who are now both stable and revitalised after momentous national elections, will look to readjust the balance of Europe. It was a major talking point a few years ago and then seemed to die down with numerous crises occurring, like the EU sovereign debt crisis, followed by Brexit.
 
In fact, it looked like Brexit would deter these efforts for a number of years at the very least. However, the certainty of the EU position in the face of a disorganized and often contradictory UK position has probably alleviated some of the fear in Brussels that the EU will suffer more than the UK from Brexit. The buoyant economic situation across Europe has also added to this new-found sense of confidence. This is a welcome change from the near fatalism that pervaded much of the mainstream media concerning the European Project over the last number of years. Unfortunately for Ireland, this has exacerbated the return to the tackling the major thorn at the side of the two most powerful EU economies; the variance in corporation tax that has attracted a disproportionate amount of foreign direct investment to certain peripheral EU states.
 
Ireland is undoubtedly the most high-profile example of a country benefitting from a lower than average corporate tax rate in the EU. It isn’t the only nation though, with some of the so called peripheral nations also attracting companies in this way. These include Cyprus and Malta amongst others. Many of these have suffered in the past from poverty, emigration and elevated levels of unemployment, A story all too familiar to many of our own older generations. The access to the European Union has offered these countries the chance to invigorate their economies, some experiencing growth unheard of in the recent past.
 
Unfortunately for the small nations, now that Germany and France (with the support of some of the other large nations) have realised that the rules are not in their favour they have decided that they want to play a different game. The latest utterings coming from Paris and Berlin are that the Eurozone needs a finance minister, along with a uniform corporate tax rate.
 
The Irish government needs to be firm and stand up for itself here, along with the other smaller nations. Allegedly, we have a lot of goodwill over the unique challenges we face with Brexit. Surely, we can argue, this is not the time for such drastic changes to the daily functions of the EU. Furthermore, these actions would boost the dissenters against the European Union’s creeping power. Many of these protestors have fuelled far right movements in European countries in recent years.
 
Ireland needs to say this isn’t the time and tell Europe that they will use any veto powers available to them to block this. Ireland can then work with the other nations who are more discreetly opposed to a single tax rate to organise a bloc of countries. Ireland is one of the most pro-European nations. Varadkar will need to effectively vocalise that there is difference between being Eurosceptic and believing that these potential steps are a bridge too far.
 
A lot of Varadkar’s appeal to his supports revolves around his frank and outspoken method of communicating.  He is seen as someone who isn’t afraid to mince his words. This is often seen in sharp contrast to his predecessor, Enda Kenny. It’s hard to forget the image of Nicolas Sarkozy rubbing his head, this was not the action of someone speaking to their equal.
 
Varadkar has been a lot more forthright with his criticism of the British government for their approach thus far to Brexit. It would be a lot more of a challenge to be as outspoken against tax harmonisation. However, this does not mean it would be prudent to stay silent. Ireland needs to stay strong on this issue. We cannot back down and allow ourselves to be walked over and dismissed. Let’s hope we have a leader who will fight for Ireland and maybe we can be an inspiration for other nations struggling to find their voice in Brussels.
 
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